Let's dive into the world of event production and explore the impact of innovative lighting technology. This story takes us behind the scenes of a leadership conference organized by Telstra, where the power of lighting design truly came to life.
The Power of Lighting Design
The Telstra Leadership Conference, held at the Melbourne Showgrounds, showcased the transformative potential of lighting design. With a dynamic production setup, the event seamlessly transitioned from a plenary session for 3,000 attendees to a vibrant cocktail party, complete with live music and networking areas.
Harry the hirer Productions' Vision
Harry the hirer Productions, an Australian technical and event production specialist, brought their expertise to the event. With a recent investment in 80 Robe iFORTE moving lights, they aimed to create an immersive experience, focusing not just on the stage but on the entire event space.
Lighting Design by Oliver Pool
Lighting designer Oliver Pool crafted a scheme that utilized the iFORTES' versatility. These fixtures were deployed on main trusses, illuminating both the plenary and lounge areas. Oliver's design emphasized the fixtures' adaptability, using them for general lighting, presenter and performer key lighting, gobo work, and mood-setting in the lounge.
The iFORTE Advantage
The iFORTES proved their worth in this scenario. Their intensity and adaptability allowed them to cover large distances and create a visually appealing atmosphere, even in daylight conditions. The fixtures' ability to project gobos and texturing through haze and daylight was particularly impressive.
A Hybrid Lighting Approach
The event required a hybrid lighting solution, and Oliver maximized the effects by incorporating 40 Robe MegaPointes alongside the iFORTES. This combination allowed for a harmonious blend of lighting, creating a cohesive and impressive visual experience.
Lighting the Scenic Monoliths
One of the event's highlights was 'Phonehenge,' a series of large scenic monoliths. Oliver utilized the iFORTE's zoom and shutters to light these set pieces accurately from different distances, ranging from 5 to 40 meters. The ability to match and complement lighting from a single set of fixtures was a game-changer.
Operator's Perspective
Freelancer Adam Leelasorn, who operated the lighting, praised the iFORTES for their power and versatility. He used them for spotlights on stage and for creating break-up effects during the plenary, as well as for eye-catching ceiling projections in Telstra's corporate colors during the party segment. Adam echoed Oliver's sentiments about the seamless integration of iFORTES and MegaPointes, highlighting their speed and smooth transitions.
A Reliable and Consistent Choice
Both Oliver and Adam have a long history with Robe products, dating back to the classic ColorSpot and ColorWash 1200 series. They appreciate the reliability and consistency of Robe fixtures, knowing they can always rely on their performance.
iFORTES: A Versatile Workhorse
From Brad Johnson's perspective as the production and site manager, the iFORTES were a brilliant choice for this event. Their versatility, lightweight design, and all-round workhorse capabilities make them ideal for a wide range of events, from conventions and expos to touring artists and concerts.
In conclusion, the Telstra Leadership Conference showcased the transformative power of lighting design. The iFORTES, with their adaptability and intensity, played a crucial role in creating an immersive and visually stunning experience. This event highlights the importance of innovative lighting technology in enhancing the overall impact of live events.
