Who is the toolkit for?

Organizations and individuals in communities with ancestry from regions highlighted in the map

  • Ethnic media, social, and advocacy groups
  • Thought leaders and influencers
  • Businesses, faith groups, and professional associations
  • Blood collection centers and donor recruitment professionals

What’s in the toolkit?

Resources that are scientifically accurate and free to share, with ideas for how to use them

  • Text, graphic, and video content to embed on your website
  • Images and captions for social media
  • Sample articles for media outlets and newsletters
  • Downloadable content for banners, handouts, or giveaway items